Goldsmith Per Enevoldsen, and his wife, Winnie, opened a jewelry shop in Copenhagen, Denmark,
in 1982. They started to travel to Thailand to find unique gems and jewelry. With a dream of
creating their own unique jewelry brand, they hired Danish designer Lone Frandsen to help launch
the PANDORA line. In 1996, Lisbeth Eno Larsen, Goldsmith and Designer, joined the
company. Together with Lone, she played a key role in defining PANDORA’s style. With an idea to
reinvent the charm bracelet, the popular Pandora Charm Bracelet was launched in the Danish market
in 1999. Born of Danish design, PANDORA today is a global brand, distributed and sold in more than
20 countries. PANDORA employs more than 1,200, who serve at the lead operations in Copenhagen,
North American operations, and its PANDORA production facility.
The PANDORA charm bracelet
The secret behind the success of PANDORA's unique charm bracelet is that each piece of
handcrafted PANDORA jewelry provides the opportunity for women to create their own signature
style and express their own unforgettable moments. With more than 600 charms and beads from
which to choose, the combinations are endless and every piece is unique to its wearer.
Bracelets can be created to
document all your special moments, like the birth of a child,
celebrating an anniversary, or recognizing major milestones or life achievements. Additionally,
bracelets can be completely assembled with a woman’s signature color in mind to complement her
unique sense of fashion. PANDORA has quarterly releases of new products, keeping the line
fresh, inspiring, and collectable.
The strength of the PANDORA bracelet is the patented, unique threading system, which others
have tried to duplicate without success. (U.S. Pat. No. 7,007,507) Each bracelet is divided into
three sections by small threads. Every bead is equipped with interior threads, which allow for
customized placement of beads and charms within any bracelet segment. PANDORA jewelry is
handcrafted in 14K gold and sterling silver, and held to extremely high-quality, fine jewelry
standards. Diamond and precious gemstones adorn many PANDORA charms, while other beads are made of
hand-blown Murano glass. Pandora’s high-quality charms and beads range in price from $25 for silver
to $1,100 for 14K gold with gems, making PANDORA an affordable luxury that can work within every budget.
PANDORA Match Jewelry
By popular demand, PANDORA Match offers its signature style in a unique line of matching jewelry
including rings, necklaces, toe rings, and earrings. PANDORA’s newest, customizable earring line,
called Mix and Match, provides the same opportunity for women to find their inner designer and
express their unique style and personality.